Since launching in 2005, YouTube has been home to countless video trends and many kinds of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?
Now, the team behind one of the very most most visited websites on earth has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement.
What are YouTube Shorts?
YouTube Shorts are short-form, vertical video content created utilizing a smartphone and uploaded right to YouTube from the YouTube app.
Using YouTube's built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of one's footage, and edit together multiple 15-second videos to produce your Shorts.
Viewers of one's Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The information doesn't disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat.
How long are YouTube Shorts?
YouTube Shorts are vertical videos that are 60 seconds or less in length. Shorts could be a 60-second continuous video or several 15-second videos combined. However, if your Short uses music from the YouTube catalog, your Short will be limited to 15-seconds only.
How to monetize YouTube Shorts
As an organization owner or creator, you might be thinking, “So just how can I monetize YouTube Shorts ?&rdquo ;.In the conclusion, many creators and brands use YouTube to generate extra revenue. That's because YouTube is the only real platform (so far) that delivers revenue-sharing to creators.
While this wasn't always the case, we've got good news. Starting in early 2023, Shorts creators can qualify for the Partner Program, this implies they could earn ad revenue from YouTube.
Shorts creators is likely to be needing at the least 10 million views throughout the last 90 days in order to join the Partner Program. Once they're in the program, creators will earn 45% of ad revenue from their videos.
Save money
Creating YouTube Shorts is often a cost-effective video marketing strategy. The format might be produced by anyone with a smartphone and eliminates hiring an innovative agency or video marketing company to produce your video content.
YouTube Shorts ought to be an essential section of your video social strategy, not become your complete social strategy. Use your social and content teams to uncover opportunities to include Shorts into campaigns, and could have an intention for your video. For example, to retain and delight current customers, push your audience to subscribe to your channel and generate more YouTube engagement.
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